Category Management: Competencies & Definitions
Analysis & Insights Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions Collaborative Partnerships Ability to create internal and external cross-functional relationships that enable the development of beneficial solutions eCommerce & Omnichannel Expertise Using Category eCommerce assortment, digital marketing and pricing tactics to capture online demand as a key part of a fully integrated, omnichannel commercial plan to drive the best customer experience and our strategy Financial & Business Acumen Ability to understand and apply knowledge of Local Brands and supplier business financial drivers, practices and concepts to develop ideas/solutions which produce desired sustainable results In-Store & Digital Shelf Management & Merchandising Ability to understand, create, and implement consistent in-store and digital merchandising and shelf management initiatives, utilizing related tools to support Local Brand's strategies and direction Internal & External Communication & Documentation Ability to communicate with internal partners and external suppliers across functions; communication may be oral or written including formal presentations and required documentation
Negotiation Ability to gain alignment between internal and external parties, while achieving positive business results Pricing & Promotion Ability to understand, develop, and implement pricing and promotion initiatives that support the Local Brands pricing strategy Product Development & Assortment Ability to develop and/or implement product development and assortment initiatives across all retail formats (On-Line & In-Store) to drive desired business results Strategic Business Planning Ability to, develop and implement comprehensive Category Leadership Solutions, including facilitating tactics and plans that deliver Local Brand's strategy Forecasting, Replenishment & Supply Chain Ability to understand, apply and integrate knowledge of Local Brands supply chain capabilities, policies and industry trends to optimize performance Systems & Technology Knowledge and utilization of systems and tools to enable execution of strategies and objectives
Click below to access the Category Development Handbook: Category Development Handbook
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