THE 2 BIGGEST MISTAKES You Can Make When Setting Sales Goals for 2021
Regardless of how 2020 treated your business, 2021 is fast approaching, and this past year is about to become a closed chapter. It’s time to examine both the bad and the good that happened in 2020 and set tangible sales goals for 2021. Just be sure you don’t fall into these two traps. MISTAKE NO. 1: MAKING YOUR GOALS UNREALISTIC Setting an unrealistic goal for each quarter is sure to lead to failure. The trick is to push the limits of what has been done without settling on a number that is completely unachievable. Remember, if your team begins to exceed expectations, you can adjust and increase your goal! It’s far better to overachieve than to underperform. Finding that perfect goal number means that sales leaders will have to sort through a lot of data. Rely on both external and internal data to develop an understanding of the sales outlook for 2021. What do the 2020 numbers forecast for your business? What kinds of services or products are the most popular? What’s the forecast of the economy or your industry? These questions can guide you as you set your goals. MISTAKE NO. 2: FAILING TO PLAN PROPERLY You will not accomplish the goals you’ve set for yourself and your team if you don’t provide the steps to get there. Pull information from industry leaders as
well as your sales team, workers on the floor, and marketing managers. Your employees have valuable viewpoints on your business, while outside forces shift your view from internal to external. With this combined information, hash out a plan with your sales team. Don’t leave the Zoom meeting until you have tangible steps in place. A plan is only as good as its execution, and when there’s no opportunity to prepare, it will undoubtedly fail. Your quarterly and yearly sales goals for 2021 should be set now so that your team has ample time to prepare. This will allow for additional training or discussions about proper tactics and strategies for marketing and selling your business to targeted customers.
Before you know it, 2020 will be in the past. Don’t forget to make tangible sales goals and a plan for 2021 before it’s too late.
Peppermint Meringue Kisses GG Gretchen’s Kitchen (My mom’s secret recipes)
Take a
Ingredients
BREAK
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1 cup powdered sugar, divided
2 large egg whites
1/8 tsp pure peppermint extract
1/3 cup peppermint hard candies, finely chopped Directions 1. Position a rack in the center of the oven and preheat to 175 F. Line a large cookie sheet with parchment (not a nonstick baking mat). 2. Sift the powdered sugar twice to remove all lumps and divide into two fairly equal portions. 3. In a medium bowl, add egg whites and beat with an electric mixer on medium speed until foamy. Increase the speed and beat until the whites hold soft peaks. Continue beating while gradually adding one portion of the powdered sugar, until firm, glossy peaks form. Add the peppermint extract and mix briefly. 4. Sift the remaining powdered sugar over the meringue and gently fold in with a rubber spatula until blended. 5. Scoop the meringue into a large pastry bag fitted with a large star tip. Pipe kisses (about 1 1/4 inches wide and 1 inch high) spaced about 1 inch apart onto the prepared cookie sheet. Sprinkle the finely chopped peppermint candies over the kisses. 6. Bake until dry and crisp, about 3 hours. Turn off the oven and let the meringues cool in the oven with the door closed for 1 hour. Serve immediately or store in an airtight container at room temperature for up to 1 week.
Corner Post MINISTRY
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“And he answered, ‘You shall love the Lord your God with all your heart and with all your soul and with all your strength and with all your mind, and your neighbor as yourself.’”
– Luke 10:27
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