O P I N I O N
I n today’s (almost) post-pandemic world, the meaning of being a “competitive company” when recruiting and retaining staff has undergone a massive makeover. Companies have to find ways to stand out to keep top talent and attract new talent more than casual work attire, non-existent commutes, and easy access to snacks. What better way to show top talent that you care about their futures than to invest in those futures? Investing in enhanced qualifications
Employees are now looking to their employers to prove why they should stay. During the past year, our world has changed and the line between work life and personal life has blurred even more. Because of the pandemic, people are realizing what really matters to them. Employees want to feel valued; they want to have the opportunity to stretch and learn through their assignments, and they want to be involved with projects and endeavors that matter. Allowing employees to pursue the Project Management Professional certification can successfully set them up for career advancement and the ability to be involved even more in projects that matter. Giving employees the opportunity to move up within the firm and enhance their careers provides opportunities to learn and grow – exactly what employees are looking for. What better way to
show top talent that you care about their futures than to invest in those futures? Within the AEC community, it is common to support advanced certifications and licenses. For staff, one certification that is becoming more of a necessity is the PMP. In fact, it’s showing up more and more as a requirement for government proposals. The PMP certification demonstrates to employers, clients, and colleagues that a project manager possesses project management knowledge, experience, and skills to bring projects to successful completion. When you encourage employees to earn the PMP, it shows your firm cares about their career advancement. The PMP provides many benefits for the individual and for the companies they work for.
See CAROL MARTSOLF, page 4
THE ZWEIG LETTER AUGUST 23, 2021, ISSUE 1405
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