Board Converting News, April 8, 2024

Sample Opportunity (CONT’D FROM PAGE 72)

joy a scenic wine country tour, indulge in a sumptuous 3-course dinner, and savor exquisite wine tasting through- out the evening. Golf at the Silverado South Course: Golf enthusiasts can take advantage of a morning round at the Silverado South Course. Surrounded by the picturesque landscape of Napa Valley, this experience is sure to be both challeng- ing and rewarding. Hands-On Cooking Experience, Lunch, and Wine Tasting at the Culinary Institute of America (CIA): Im- merse yourself in the culinary arts with a hands-on cooking experience at the renowned Culinary Institute of America. Following the cooking session, participants will enjoy a de- lectable lunch paired with exquisite wine tastings. Napa Valley Winery Tours, Tastings, and Lunch: Ex- plore the wineries of Napa Valley with guided tours, wine tastings, and a delightful lunch. This segment of the event promises a rich and educational experience, providing in- sights into the art and science of winemaking. “Don’t pass up the opportunity to spend time with friends and colleagues while enjoying experiences in the breathtaking Napa Valley in support of the Foundation for Packaging Education,” said AICC President Mike D’Angelo. “The Foundation for Packaging Education is your future.” To secure your spot, visit www.AICCbox.org/Fundrais- er. For questions, contact Cindy Huber at chuber@AIC- Cbox.org or Laura Mihalick at lmihalick@AICCbox.org or (703) 836-2422.

considering you as a supplier, they may be quite willing to pay for extra samples, especially if they perceive your plant and you as the problem solvers they are looking for. In conclusion, be sure to explore the sample opportu- nity thoroughly and be sure to get pre-commitment prior to making any samples and don’t be afraid to charge the prospect for multiple samples. Remember that there is a significant cost to making samples! If you don’t appreciate the value of what your plant and you are doing for the prospect, there is no way the pros- pect will appreciate you for what your plant and you are doing for them. Mark Neely is the President of Mark Neely Seminars. Registration Open For Packaging Education Fundraiser In Napa, CA The AICC Foundation for Packaging Education announced that registration is open for the 2nd fundraising event, set for July 16-18 at the Silverado Resort & Spa in the heart of Napa Valley, California. Dinner on the Napa Valley Wine Train: Embark on a memorable journey aboard the Napa Valley Wine Train, a meticulously restored historic train. Participants will en-

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April 8, 2024

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