Transform ‘Lawn and Garden Month’ Into Major Profits You probably didn’t know April is Lawn and Garden Month. You certainly aren’t alone, but guess what? Observances and holidays like this present a unique opportunity for landscaping businesses to reconnect with lost leads or upsell to their existing clientele. The key is how you do it. Here are five actionable tips to capitalize on Lawn and Garden Month and every other holiday. offer. This strategy promotes your services and positions your brand as a helpful resource.
No. 4 — Use email marketing. Emailing is arguably the simplest way to reach out to your existing customers. You already have the data on hand, so use it! Craft a personalized email campaign highlighting your special offer and inviting them to reconnect with your services. You can also utilize your customer database to segment your audience and tailor your messages more effectively. No. 5 — Make phone calls. While digital marketing is crucial, don’t underestimate the power of a personal touch. A phone call to lost leads or loyal customers can be a persuasive tool to discuss your Lawn and Garden Month promotion directly. It’s an opportunity to answer questions, address any hesitations, and book appointments. Using Lawn and Garden Month as a springboard for your marketing efforts, you can create a repeatable framework for seasonal promotions throughout the year. Take advantage of these strategies to grow your landscaping business this April and beyond.
No. 1 — Launch an exclusive and limited-time offer. Nothing reignites interest like an exclusive deal. Create a special Lawn and Garden Month promotion that expires on May 1. This urgency will encourage potential and existing customers to act quickly. Consider offers that align with the season, such as discounts on spring cleanup services, and add perks like, “Get on our schedule before the month and get a free potted plant!” No. 2 — Craft eye-catching graphics. Design compelling graphics that reflect the essence of Lawn and Garden Month and your offer. It’s crucial to be consistent and use these visuals in all your marketing materials, from your website to social media posts, ensuring they communicate the value of your offer clearly and attractively. No. 3 — Leverage social media. Social platforms are ideal for reaching a broad audience. Market your Lawn and Garden Month special across your social media channels, engaging your followers with before and after project photos, gardening tips, and reminders about your limited-time
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skin, cardiovascular system, and more. Every spring has a unique mineral makeup and varied health effects, but here are four of the most common. • Improved Blood Circulation: Minerals like calcium, iron, and sodium bicarbonate are great for blood circulation, as they promote oxygen flow. • Radiant Skin: Nitrogen, silica, and other minerals are excellent for exfoliating skin. • Less Stress: As the warm water melts stress away, the magnesium and lithium improve your mood. • Pain Reduction: Sulfate helps reduce pain, while hot water soothes muscles and reduces inflammation. Where You Can Find Hot Springs The western part of the U.S. has a higher concentration of hot springs, but if you look hard enough, you can find one anywhere. Some hot springs are deep in the mountains, so you’ll have to hike in. They often have specular views and are worth the journey. If you don’t want to trek up a mountain, you’ll find many spas built around hot springs that offer amenities besides the spring, such as restaurants and saunas. (Fun fact: our CEO Jack Jostes loves hot springs so much that he proposed to his wife in Ouray, Colorado where they enjoyed the natural lithium pools at Ouray Hot Springs.)
EARTH’S GEOTHERMAL WONDER The Allure of Hot Springs
Soaking in the heated waters of a hot spring is an experience you’ll want again and again once you try it. And there is much more to this geothermal wonder than meets the eye. The naturally heated, mineral-rich water nourishes the body and mind, allowing you to shed stress as you easily float on the surface. How Hot Springs Work Hot springs are heated by geothermal energy. Water meets volcanic hot rocks, resulting in boiling mineral-rich water. Regions far away from volcanic activity can also have hot springs; those occur when a spring runs so deep that it hits rocks close to the Earth’s crust. These rocks are naturally very hot, which then heats the water. How Minerals and Heat Improve Your Health The water in hot springs contains a plethora of minerals, so the water can be healthy and rejuvenating, providing benefits for your
So, the next time you’re traveling, locate the hot springs in your area and put a visit on your itinerary!
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