Design Pickle - October 2017

P R E S S THE PICKLE

October 2017

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WRITING ABOUT MY SOBRIETY

n November 14, my book launches. It’s titled “The Sober Entrepreneur,” and without a doubt, it’s one of the achievements I’mmost proud of. I’m also quite nervous about releasing it.

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Talking publicly about substance abuse and alcohol addiction isn’t something that most business owners would be comfortable doing. I mean, let’s be honest, it’s not something that anybody is really comfortable talking about. There’s a serious stigma around addiction and substance abuse. Most people hear the words “addict” or “alcoholic” and their mind instantly goes to a stereotype: the homeless person living under a bridge, the petty criminal paying for a drug habit, or something similar. But the fact is, you interact with an addict at least once a day — and probably more than that. We fail to see the addicts around us because most addicts can function normally, without revealing their substance abuse problem. Most people hear the words “addict” or “alcoholic” and their mind instantly goes to a stereotype: the homeless person living under a bridge, the petty criminal paying for a drug habit, or something similar.”

That’s one of the reasons why I wrote “The Sober Entrepreneur.” I was one of those guys. I was driven, motivated, and incapable of having a healthy relationship with alcohol. Those things go together more often than one might think. Entrepreneurs and business owners are risk-takers by nature, and we’re not always that great at balancing our time or managing our stress. That puts us at risk for substance abuse, because drugs and alcohol become the only way we know how to unwind. In my case, unwinding with alcohol didn’t work so well. I already had a genetic predisposition toward alcohol abuse, and I was working a stressful job. Of course, alcohol didn’t help; instead, I compounded my existing problems and stresses by adding a drinking problem into the mix. Entrepreneur,” I liken substance abuse to playing a video game on “Hard” instead of “Normal” difficulty. The difference is that life isn’t a video game; instead, you’re just making things harder on yourself than they need to be, even if you can function while sustaining a drug or alcohol problem. Ultimately, as you’ll see in the book, I couldn’t function. I realized that if I wanted to live the life I truly wanted, there was no room for alcohol in it. It hasn’t been easy by any stretch. But one thing that’s helped has Again, though, you might not have known that by looking at me. In “The Sober

been opening up to others with substance problems, many of them entrepreneurs, and taking in our shared experience of sobriety. Now, I want to do that for even more people, and that’s why I wrote “The Sober Entrepreneur.” It’s radically honest, totally open, and a little nerve-wracking, but like most people in my world, I don’t do things halfway. I’d love to share it with you. Head over to soberentrepreneur.com, where you can get a copy as well as download the first chapter for free.

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