Lookbook-Superbowl-NoShadow-FINAL

Game Day Trend Outlook

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PLANNING AHEAD: Game Day Trend Outlook Football season recently kicked off, but marketers like you are already starting to plan their play books for this year’s big game in February. The Super Bowl (and all of the excitement leading up to it) is right around the corner and we’re set-hut-hiking our way into the year’s hottest trends. Whether you’re prepping for a tailgate outside the arena or a simple game day party at home, we can help you score a win with everything from popular recipes to DIY entertaining tips that shoppers will love. Follow this planning guide—complete with cate- gory trend data to drive content creation, examples of high-quality branded influencer content, and thought starters for your campaign planning.

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Table of Contents

INTRODUCTION 2 TABLE OF CONTENTS 4 FOOD & DRINK 6 DIY & ENTERTAINING 16

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BRANDABLES EXAMPLES

ABOUT AHALOGY

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FOOD & DRINK Game Day Menu Planning

All eyes may be on the screen while the ball is in play, but we know that the Food & Drink menu is the true star of football season. While we all love traditional game day dishes like nachos, wings, and dip, we’re bringing out some new plays with a little help from Ahalogy Muse. Steal some of these trend predictions, and you’re sure to score a touch- down with your fans.

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SEASONALITY FOR GAME DAY:

Game day-related content in the Food & Drink category begins trending as early as August 6, when people begin planning for fall get-togethers. The topic sees an influx of traffic around October 18 and again in February, right before the Super Bowl.

TOP RELATED KEYWORDS:

Dip

Sliders

Slow Cooker

Cheesy

Meatball

Wings

Buffalo Chicken

Bite-Size

Appetizer

Potato

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When there are so many tasty recipes to choose from, how do you ensure that your content breaks through the clutter? Let the data guide your decision-making this season. The following topics are predicted to be among top-performing game day-re- lated content. GAME DAY Top Content Ideas

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WHOOPIE PIES

SWEET POTATO

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY

Classic whoopie pies can easily be transformed into a football with the help of a little icing and creativity. This dessert scored big last year with shoppers, and we expect it to con- tinue to trend well into the big game.

We expect sweet potatoes to get some major play time this year— a healthier swap that appeals to kids and adults alike. Try experiment- ing with different ways to serve this versatile vegetable, like bite-sized poppers or loaded sweet potato skins to create an MVP appetizer.

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“BOMBS”

BEER COCKTAI LS

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY The go-to beverages for the big game is beer. We predict simple cocktails— mixed up with beer—to earn extra points in February. Try integrating top related keywords like Moscow Mule, Micheladas, and Hard Apple Cider for a surefire win.

These bite-sized appetizers are dyna- mite! The filling can be easily cus- tomized for a surefire win with your home team—from bacon cheese- burger to Buffalo chicken, we’re loving how influencers are bringing a tiny twist to classic tailgating tastes.

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DIY & ENTERTAINING Game Day Planning Hosting a game day party for friends and family is a great way for consumers to show off their team pride. When it comes to DIY & Entertaining content, look for easy party tips that make tailgating a breeze. Your audience will love being able to include their team spirit in colorful decorations and cre- ative party menus. Follow along below for the topics we’re predicting will attract high engagement this Super Bowl season.

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SEASONALITY FOR GAME DAY:

Game day-related content in the DIY & Entertaining category begins trending as early as August 6, when people start planning for fall get-togethers. The topic sees an influx of traffic around October 18 and again in February, right before the Super Bowl.

TOP RELATED KEYWORDS:

Printable

Decor

Games

Party Ideas

Chalkboard

Kids

Food Table

Tailgate

Team Colors

Menu

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From planning the perfect menu to crafty table scape ideas, there is so much to do when getting ready for the big game. The following topics indicate the highest performing content ideas related to Super Bowl parties. GAME DAY Top Content Ideas

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SNACK STADIUM

PRINTABLE

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY

Keeping things easy is what this cel- ebration is all about. Printables can add festive football flair to any party without the effort. We love pairing free printable decorations with a signature cocktail or appetizer recipe for a simple way to get shoppers excited about the big game.

Since the food is the real MVP at big game get-togethers, snack stadiums displaying all of the sweet or savory options are foolproof. After all, why settle for a simple snack tray when you could have an entire arena crafted out of everyone’s favorite game day treats?

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CHALKBOARD

BUI LD YOUR OWN BAR

POPULARITY BY MONTH:

POPULARITY BY MONTH:

KEY TAKEAWAY

KEY TAKEAWAY Instead of trying to tackle a meal that appeals to all teams, let players make their own plates by setting out everything for them to choose from. If you’re looking for some thought-starters, try turning to top related keywords like Walking Taco, Chili, and Nachos.

Chalkboards resemble old school playbooks, playing on the nostalgia of the American football legacy. The sky is the limit when it comes to the ways chalkboards can be used at your game day soirée. From custom menus to a DIY serving tray, we encourage you to take this trend and run with it.

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We call our data-led approach to higher performing influencer campaigns Brand- ables. Here are a few of our favorite game day Brandables created by Ahalogy Partners—a network made up of 5,500 talented influenc- ers, photographers, and top-notch content creators. MARS & Wrigley Football Campaign BRANDABLES EXAMPLE

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As part of the 2016 MARS + Wrigley Football Cam- paign, Alice & Lois created the ultimate fami- ly-friendly football spread with the help of M&M’s. Colorful football-themed printables added a decora- tive touch to the food table and a DIY Skee Ball Game for the kids at the party inspired shoppers to use M&M’s in a brand new way.

TREND-INSPIRED CONTENT:

PRINTABLE

KID ACT IVI T Y

In collaboration with: Alice & Lois

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As part of the 2016 MARS + Wrigley Football Campaign, Glitter Inc. created inspiring content using two topics found in Muse that trend during the fall: Caramel and Mason Jars. Decorative jars dressed up with a football theme were the perfect display for the MARS and Wrig- ley candies and yummy Caramel Corn filled with bits of Snickers Bars.

TREND-INSPIRED CONTENT:

MASON JARS

CARAMEL CORN

In collaboration with: Glitter Inc.

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As part of the 2016 MARS + Wrigley Football Campaign, Cravings of a Lunatic capitalized on a popular enter- taining trend found in Muse: sweet dessert dips made with cream cheese. Her Snickers Cheesecake Dip was the perfect party treat alongside DIY Football Themed treat bags filled with the brand’s product.

TREND-INSPIRED CONTENT:

TREAT BAG

DESSERT DIP

In collaboration with: Cravings of a Lunatic

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As part of the 2016 MARS + Wrigley Football Cam- paign, April Go Lightly added a glitzy twist to the clas- sic game day party spread with the help of some DIY magic. Her festive table decor inspired shoppers with new ways to display candy and other treats at their own game day parties.

TREND-INSPIRED CONTENT:

DIY

TABLE DECOR

In collaboration with: April Go Lightly

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POWERED BY MUSE Data-Driven Influencer Content The Ahalogy Muse software is free—yes, really free—to those who apply. The easy-to-use tool offers seasonal trend data for higher-performing influencer content, along with a built-in Campaign Builder feature to help drive your content strategy—every step of the way. It’s the only tool that taps into influencer trends in a category-focused solution. Ahalogy’s network of +5,000 premium content creators have the biggest influence on trend development. They’re the first to make a recipe using a new ingredient or to try a new fitness craze. We gather performance data—across the original blog post and across the subsequent social posts—to measure the success of these trends so marketers can act fast. Want Free Muse Access? SIGN UP NOW

WHO WE ARE ...and What We’re All About Ahalogy is the Passion to Purchase Plat- form™. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. We deliver proven ROI through category trend data, authentic influencer content, and social optimization technology.

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Appendix

DIY & ENTERTAINING

Tailgate Party At Home, Pretty My Party A Southern Tailgate, Waiting on Martha

INTRODUCTION

Southern Tailgate Food & Drink Ideas, Waiting on Martha Game Day Head-to-Head Popcorn Bar, Sugar Bee Crafts Meatless Walking Tacos, Jelly Toast How to Throw a Touchdown Game Day Party, Good Life Eats DIY Taco Bar, Waiting on Martha Free Printable Football Party Favors , Sweet Makes Three DIY Popcorn Snack Bags, Sugarbee Crafts DIY Snack Stadium, Betsy Life Awesome Super Bowl Party Ideas, Pretty My Party Bratwurst Hot Dog Bar, Jelly Toast

DIY Shuffleboard Game and Party Ideas, Alice & Lois Salted Pretzel Snickers Caramel Corn & Game Day Mason Jars, Glitter Inc.

Chocolate Cheesecake Dip, Cravings of A Lunatic Football Party Candy Table, April Go Lightly Game Day Head-to-Head Popcorn Bar, Sugar Bee Crafts

FOOD & DRINK How To Throw a Game Day Party for Two, Domestically Blissful Bratwurst Hot Dog Bar, Jelly Toast Game Day Head-to-Head Popcorn Bar, Sugar Bee Crafts 5 Tailgating Essentials for a Game Day Spread, Waiting on Martha

BRANDABLES EXAMPLES

Game Day Recipe Roundup, Jelly Toast Bacon Blue Cheese Dip, Good Life Eats

DIY Shuffleboard Game and Party Ideas, Alice & Lois Salted Pretzel Snickers Caramel Corn & Game Day Mason Jars, Glitter Inc.

Super Bowl Party Inspiration, Pretty My Party Baked Sweet Potato Fries, Eating Bird Food Baked Sweet Potato Chips, See & Savour Cheesy Meatball Bombs, Baked By an Introvert Reuben-Stuffed Pretzel Bombs, No Spoon Necessary Pumpkin Beer Cocktail, Jelly Toast Apple Firebeer Cocktail, Mommy’s Home Cooking

Chocolate Cheesecake Dip, Cravings of A Lunatic Football Party Candy Table, April Go Lightly

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