PS: Well, there is Polonée the distillery and then there is the vodka that we make, Kannuk. From the beginning in 2013, we wanted Polonée to be a house of brands as opposed to what we distill becoming a house brand. We don’t want to develop products under one umbrella like Polonée gin, Polonée rum, Polonée rye, etcetera. AS: Products, spirits, don’t naturally have to share the name of their distillery. It’s certainly an easier strategy but we feel that we will get more activity with each new product because it will have a life of its own. Rum, for instance, that doesn’t carry the Polonée name would have no limitations, no anchor. There’s so much more of the nation you can use with your branding when you have basically no limitations. You’re not selling the previous brand that you’ve distilled with some- thing new. AS: That’s a good eye. A lot of people ask about the symbol, the logo, and what it means. It’s called the Pheagle: part eagle, part phoenix. The eagle portion represents the Polish coast of arms. Canada has the maple leaf symbol; Poland has the White Eagle emblem, which represents power, strength. That’s our roots, our heritage. The Phoenix is a Greek mythological bird which represents rebirth, rec- reation, and redirection. We thought combining the two would perfectly represent what we’re trying to do at Polonée Distillery: we’re trying to reinvent and realign spirits. Vodka is one of the oldest spirits in the world and we’ve made it our goal, our mission to give it an overhaul in our image. The red sticker that acts as a seal for the handcrafted roasted maple wood cover is full of symbols, too. The toque represents the cold Canadian climate; the inuksuk represents Canada’s heritage; the hockey stick represents Canada’s love of winter sports; and the moose represents Canada’s wildlife. I was just about to ask you about the bottle design. The Kannuk bottle itself definitely helps in your mission to recreate and reinvent vodka. AS: It does, there’s no question. We never wanted our pack- aging to be like anybody else’s. Patricia and I are both artis- tically-minded people, although her artistic background is a lot more formal, a lot more sophisticated, I’d say. She did a combined degree in university in fine arts and psycholo- gy. The fine arts component of it was actually all painting and study. As for myself, all throughout high school, I would Speaking of something new, your logo looks to me to be a new take on something quite old.
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