ADIDAS
WORLD CUP
The official 2014 FIFA World Cup sponsor rolled out a global campaign celebrating the world’s most widely viewed sporting event. In World Cup competition, it’s “all in or nothing.” Anything less than a superhuman level of passion is unacceptable. Duggal was “all in” with Adidas, rising to the occasion with full focus, dedication and inspired performance in visually connecting the brand to a frenzied global audience. From towering, block-long window displays with adrenaline-pumping competitive mantras and spotlight images of soccer’s grittiest stars to custom-built panels for featured World Cup apparel, Adidas was the heart of the 2014 FIFA World Cup.
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