New furnishings allow for instant display updates based on product availability and individualized staff stations that sparkle with personality.
far, Maffia says they may incorporate certain choices when shaping future showrooms. However, they also learned ways they would prefer to streamline their path to spectac- ular results—such as installing the amazing working shower that lets customers experience the latest in digital bathing customization. “We would make it easier, more efficient, more cost effective,” he says. Importantly, the additional square footage has allowed GPS to expand in certain categories. “We built our own lighting clouds,” says Maffia.”You’re going to have 100-plus light fixtures on display—all working. That’s something we might have had only 25 or 30 of in our original showroom.” Staff members were also invited to choose the lighting pieces that hang above their stations, a note of individu- alization that gives them a sense of ownership over their workspaces. “Every single one of them were able to select the lighting that they wanted to hang above their desk,” says Maffia, “and they picked out some crazy, funky stuff.” Staff also enjoy amenities like a new break room and conference room. And the location has greater capacity to welcome
groups to functions, such as gatherings for chapters of the National Kitchen and Bath Association. Every GPS customer will benefit from the greater capac- ities of the warehouse and distribution center, but those who visit the Piscataway location can experience all this in person. “An initial consultation might be 15 to 20 minutes,” says Maffia. “Showrooms are designed to have a flow, for clients to come in, tour the store, and see everything that we can do.” Once they have an overview of what GPS has to offer in terms of kitchen, bath, lighting, cabinetry and be- yond, a client might step aside with their designer to look at some inspiration photos from their favorite interiors mag- azine. Or they might just head back to spend some more time marveling at the presets on the working shower. But of all the innovations implemented, Maffia’s favorite is still the displays that keep discontinued products out of sight. “You don’t want to have the Chevy Corvette in the showroom if they’re not making Chevy Corvettes for the rest of this year,” he says. Visit them directly off Exit 7 of I-287 in Piscataway—no Corvette required. ■
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