Self-orientation is about our ego needs. The more we make work about us and our needs, the less others will trust us. Conversely, the more we make our work about serving and supporting others, the more our trust building efforts are enhanced. Examples of this are offering to help someone before asking them for something (reciprocation) or doing something unexpected for someone without them asking at all. These offerings demonstrate your orientation and bond others to you. This is exceptionally powerful for those of us in leadership roles.
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