Authenticity: The trust building leader keeps it real - meaning they are transparent about their failings as much as their successes. What you see is what you get with this type of leader - without hidden agendas or politics. Vulnerability: Trust building leaders aren't afraid to demonstrate their imperfections and even need for help in certain situations. They don't desire to have all of the answers and are very comfortable in their own skin thus transmitting this into their organizations. They understand that showing a more well-rounded version of themselves is key to engender a a culture of dealing with facts as they are with no apologies.
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