Transparency: Trust building leaders are above all, honest. They call it like they see it and value fairness and equity. They hate double-standards and work hard to level the playing field both inside and outside their organizations. They communicate very effectively because they eradicate unnecessary double talk and political correctness and get to the heart of matters. Because of this key virtue, when they speak, people listen, believe, and act. If these elements are lacking or missing, the answer is to make the necessary adaptations in ourselves.
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