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and hype up their fans. In your law firm, your clients are your fan base, and your branding should stand out to them like a neon sign screaming, “This is for you!” Sports teams advertise to their bases with Subway partnerships and eye-catching cheerleaders. When you’re creating your content and other marketing materials, ask yourself, “What will resonate with my clients?” If you’re a family law attorney, images of happy families could be ideal. Every “fan base” is a little bit different, but you can win yours over by creating a brand, message, and content that appeals directly to them. LESSON NO. 5: TAKE ADVANTAGE OF THE ‘OFFSEASON.’ Let me get one thing out of the way up front: Business has no “offseason,” and the holidays are the worst possible time to take your foot off the gas pedal (read more on that on Pg. 4). That said, there are a lot of great principles at work in a football offseason that you can steal. Offseason is when coaches take a step back to reassess their strategy, revise their playbook, evaluate their personnel, and
decide if changes need to be made. You can — and should! — take time to do these
defined positions AND make sure you’re filling them with the right people.
If a guy has two left feet, would you really make him a running back? Similarly, if a receptionist always sounds bored and exhausted on the phone, should they really be a receptionist? Here at Spotlight Branding, we call this matching process “right person, right seat” and encourage our clients to constantly reevaluate their staff with that idea in mind. Do you have head coaches, coaching staff, and players who know (and fit) their roles inside and out? If not, it’s time to reshuffle and refocus.
things, too. Here at Spotlight Branding, we do this type of evaluation quarterly. If you don’t
have the breathing room for an “offseason” conversation right this second, here’s my challenge for you: Look ahead to 2021 and put these evaluations on your calendar. That’s it, guys — five lessons from football that will help your firm play its best season ever. If you’re not sure where to start on putting them into action, my team and I can help. Strategy and brand- building are our specialties, and we have a network of business coaches, staffing experts, and culture gurus that we’d love to connect you with to help with the rest. Whether you’re looking for our services, a referral, or both, shoot an email to Info@SpotlightBranding.com.
LESSON NO. 4: BUILD A BRAND FOR YOUR FANS. Every sports team has a
brand — they have a team name, team colors, a logo, a
website, and social media pages. These “brands” exist to sell their product (the games),
–Marc Cerniglia
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Starting a podcast for your law firm can be a great authority- building tool that you can quickly implement into your marketing. While there are several other podcast hosts out there, Buzzsprout comes with a lot of easy-to-understand features and also puts your podcast in front of as many people as possible. In fact, Buzzsprout can distribute your show to more than 15 different media platforms, including Apple Podcast, Pandora, and Spotify! Even more, Buzzsprout has an embeddable media player you can use to put your show directly on your website. It has other neat tools to share your latest episodes on your social media channels. The coolest feature may be Buzzsprout’s ability to take a snippet of your episode and turn it into a 30-second video clip! We’ve had our show on Buzzsprout for a while now, and we love how easy it is to use, coupled with the platform’s ability to put our show in front of as many people as possible. If starting a podcast is one of your goals for 2021, give Buzzsprout a look!
If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry‑leading podcast “The Law Firm Marketing Minute.” “EMAIL MANAGEMENT TIPS!” LFMM 332 One of the biggest time management issues attorneys face is dealing with their emails on a daily basis. Stop wasting and mismanaging your time with email! These tips will hopefully help you out. If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Listen to this episode and find even more at SpotlightBranding.com/lfmm and subscribe on Apple Podcasts or Spotify.
Want more great tools for your law firm? Visit SpotlightBranding.com/rotm.
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