THE NEW RULES OF RETIREMENT SAVING • 5
Yes, I’m Talking to YOU Are you saving in a 401(k) or IRA? Great job! You’re doing more than many Americans. I know it’s tempting to say, “This book isn’t for me. I already know what I’m doing.” But this book is for you. It’s for every saver who has been mis- led by what’s popular in today’s savings market, with little regard for whether what’s popular is also what’s successful. My client Andrew is a perfect example. Andrew is a CPA, and he knows numbers. He also knows how to evaluate risk. After one of our meetings, he remarked to me, “You know, when I first met you, I always assumed you were talk- ing about other people. I figured I was smart enough to know how to save. Heck, I advise my clients on some of the same strategies you’re dismissing. But you know what? I needed help, too. I was relying too much on the talking heads and not enough on the level heads.” So before we begin, let me say: I am talking to you. I promise. If you’re like the vast majority of savers today, no matter how smart you are, you’re saving under the old rules. The Old Rules of Retirement Saving Save through your employer. Invest in the market. Defer your taxes. Lots of today’s common savings rules were created for a far dif- ferent kind of saver. They were created for savers like my Uncle Irwin. Irwin would be eighty-eight this year, and he did something that is pretty for- eign to most people reading this book: he worked for the same company his entire career . Irwin worked his way up the ranks, from salesman to management and finally to the senior leadership team. As a reward for his decades of loyalty, when Irwin retired, his
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