THE NEW RULES OF RETIREMENT SAVING • 9
“Outside the Box” Thinking I’m here to give you a new lens through which to view your finances. It’s going to feel different than what you’ve done before. I’m reminded of a story from the early 1900s when the auto- mobile was just being introduced. A spokesman for Daimler Benz was asked about the future of cars, and he remarked, “There will never be a mass market for motorcars because there is a limit on the number of chauffeurs available.” His assumption was, of course, that every car needed a chauffeur. That blinded him to the potential of the personal automobile. The same is true with savings today. Too many of us are saying, “There’s a limit to how successful I can be because there’s a limit to the strategies I’m using to save.” As you’ve probably guessed by now, we’re about to blow that assumption out of the water. Let’s start with the first New Rule of Retirement Saving: Know Your Risks.
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