RESEARCH
The Results for Cline’s 1st Quarter Global Dive Survey – by William Cline, Publisher, & President for 35 years of Cline Group, a marketing, research and advertising consultancy specializing the scuba diving industry.
The results of our latest Global Diving Industry Business Survey are now available. Based on data col- lected from dive businesses world- wide and extrapolated using industry benchmarks, including 966 U.S. dive retailers, this report reveals key trends from the first quarter of
U.S. Dive Certification Snapshot – Q1 2025: U.S. dive retailers are estimated to have issued 11,040 ▪ new certifications in Q1 2025, compared to 19,072 in Q4 2024. Tropical Operators – Q1 2025: Average certifications among tropical dive shops, live- ▪ aboards, and resorts fell to 12.7 per location, down from 37.7 in Q4 2024.
2025 and projections for the quarter ahead. Key Highlights: 38.3% of businesses reported ▪ lower gross revenues in Q1 2025 vs. Q1 2024. 41.8% expect flat gross sales in ▪ Q2 2025 compared to Q2 2024. New diver certifications, travel bookings, and equipment sales are all projected to remain steady.
Projected Outlook: Un- like last quarter's projections, 41.8% predict their gross sales for the 2nd quarter of 2025 will be the same as in 2024, this is com-
pared to 39.2% saying they projected positive growth in the 1st quarter of 2025. Scan/Click to see all the results.
read the results
CLINE’S 1ST QUARTER 2025 SURVEY RESULTS ARE IN! HOW DID YOU COMPARE? VIEW THE RESULTS HERE:
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CLINE GROUP HAS BEEN CONDUCTING QUARTERLY GLOBAL DIVE BUSINESS SURVEYS FOR 24 YEARS – ALL FREE TO THE INDUSTRY. VIEW THE RESULTS NOW!
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