FROM THE PUBLISHER
JUST KEEP SWIMMING: BUSINESS LESSONS FROM HAMMERHEAD SHARKS
A couple of weeks ago, I had the chance to dive with great hammerheads in Bimini - and wow! These sharks are massive. Watching them glide past, calm and confident, was unfor- gettable. One of the most powerful moments was seeing a shark feeder hand-feed a full-grown hammerhead right in front of us. The shot was so striking, we’re featur- ing it on this month’s cover of Scuba Diving Industry Magazine . But what really stuck with me wasn’t just their size - it was how they move. Hammerheads have nearly 360-degree vision thanks to their wide-set eyes, but here’s the interesting part: they actually see better when they’re in motion. When they stay still, their vision narrows. It’s movement that gives them full awareness. That got me thinking - what if dive professionals took a cue from hammerheads? See the Whole Picture: Running a dive business isn’t all reef dives and certification cards. It’s gear repairs, group travel logistics, instructor scheduling, customer follow- ups, pool nights, and insurance paperwork. You wear every hat - and you have to see it all . Like the hammerhead scanning the reef, dive pros need wide awareness. That means spotting staff burnout before it affects guests, noticing shifting travel trends, or identifying the anxious diver who didn’t speak up during the briefing. Keep Moving to Stay Sharp: The hammerhead’s superpower isn’t just wide vision - it’s that it stays in motion. As dive professionals, we see more clearly when we stay active. That doesn’t mean being frantic - it means always moving forward. Try a new specialty. Update your website. Reach out to past guests. Test a group trip. The pros who stay sharp are the ones who keep swimming. When I’m working on the magazine or planning a podcast or ad campaign, I apply that same mindset. Keep learning. Keep trying new things. Don’t wait for change - move toward it. Want to Connect in Person? We’ll be at the Scuba Show in Long Beach, May 31–June 1 at booth #155 - stop by and say hello! And yes, DEMA planning is al- ready underway (can you believe it’s less than six months away?). Like a hammer- head, I’m working on my 360-degree vision now - scanning what’s ahead, connecting with industry pros, and building momentum for what’s next. Whether you’re underwater leading a dive or back at the shop managing chaos, take a lesson from nature: scan wide, stay in motion, and grow your vision. Your business - and your divers - will thank you for it.
William Cline, Publisher Patty Cline, Associate Publisher Amber Wagenknecht, Executive Editor Betty Orr, Copy Editor Neal Watson, Sr., Editor-at-Large Britain Cline, Advertising Sales Manager Gavin Young, SE Asia Ad Sales Carlos Lander, Latin America Ad Sales Walker Cline, Digital, Social & SEO Contributors: Wayne B. Brown, Augusta, GA Alex Brylske, Ph.D., Avon Park, FL William Cline, Plano, TX Jeff Cinciripino, Rocky Hill, CT Cathryn Castle Garcia, Azores, Portugal Carlos Lander, Caracas, Venezuela Tom Leaird/Brooke Speedy, Muncie, IN David Prichard & Lily Mak, Dallas, TX Amos Nachoum, Pacific Grove, CA SCUBA DIVING INDUSTRY™ MAGAZINE MAY 2025 VOL. 2, NO. 5
Dan Orr, Driggs, ID Peter Symes, Denmark
Neal Watson, Jr, Bimini, Bahamas Amber Wagenknecht, Plano, TX Gil Zeimer, San Rafael, CA
Scuba Diving Industry ™ Magazine: (Print: ISSN 2996- 1416, Digital: ISSN 2996-1424) Published monthly by Cline Group LLC, 1740 Airpark Lane, Plano, TX 75093. Printed copies are mailed within the USA to select dive retailers & advertisers. Subscriptions are free to dive pro- fessionals & distributed digitally to 165 countries. POST- MASTER send address changes to Scuba Diving Industry Magazine, 1740 Airpark Ln., Plano, TX 75093. Any part of this publication may be reproduced, as long as the source is quoted “Scuba Diving Industry Magazine.” For ed- itorial requests, email william@williamcline.com or 972-267- 6700. The views and opinions expressed in this magazine are those of the contributors and do not necessarily reflect the offi- cial policy or position of Cline Group LLC or any of its af- filiates. © 2025, all rights reserved by Cline Group LLC.
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William Cline, Publisher
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