ROCKLAND MOM APPLIES TO DRAGONS’ DEN, HOPES TO SHOWCASE MY FRIEND TOOTHY "$56"-*5 4r/&84 ANIL JHALLI anil.jhalli@eap.on.ca
feel helpless because we want to help our kids,” she said. Laviolette has applied to the Canadian television show Dragons’ Den on numerous occasions and even made it to the audition round, where prospective products are show- cased to producers. She was told to try again once her busi- ness idea reached a certain sales threshold in a calendar year—a milestone that has now been achieved. Laviolette has reapplied to the show. i8FSFBDIFEPVSTBMFTHPBMUIBUUIFZ asked for (details not disclosed), and we have quite the following. More people know who we are, and we are even working with several dental clinics to share My Friend Toothy products,” she said enthusiastically. The Dragons’ Den team usually sends out emails in April, and if all goes well, Laviolette could secure a television spot shortly after. i)FSFTIPQJOH8FGFFMHPPEUIJTUJNF around,” she said. “I’m not really a patient person, but this is a chance to get support from experts who can really help us build our brand.” For more information, visit myfriendtoothy. com.
Stacey Laviolette hopes to bring her “billion-dollar idea” to television sooner rather than later. Laviolette is the creator of My Friend Toothy, a series of books and other products designed to transform the chore of brushing and flossing teeth into an engaging activity for the whole family. Her goal is to encourage children to develop healthy dental hygiene habits at home while learning how to prevent cavities. Laviolette has been hands-on throughout the entire process, and her creative flair has shone through in making My Friend Toothy a reality. “It’s been pretty great to see how far we have come,” said Laviolette. “Seeing how far it has come, what we have done—it’s incredible. For me, once I set my mind on something, I focus on it. This is not only my idea, but it’s also something that helps kids and their families. It’s something they can do together to make brushing teeth fun.” Laviolette struggled to get her kids to brush their teeth, which inspired the idea for My Friend Toothy after a trip to the den- tist with her children. Since then, she has launched books and other products designed to make brushing teeth a fun, informative,
My Friend Toothy, lancé par Stacey Laviolette, une mère de famille de Rockland, offre aux parents un moyen amusant et innovant d’enseigner à leurs enfants l’importance d’une bonne hygiène dentaire. Mme Laviolette et son mari ont posé leur candidature pour participer à l’émission Dragons’ Den et espèrent passer bientôt à la télévision pour présenter leur collection My Friend Toothy. (Photo My Friend Toothy, Amazon) and educational experience for both kids and adults.
dental surgeries. “Something like tooth decay can really have an impact on a child’s mental health, and it isn’t easy on the parents when we
Laviolette said her daughter, Piper, developed tooth decay and required several
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