B usiness School leaders are, for the most part, confident that they are addressing the needs of students using the new trends that are emerging in higher education. This consensus stems from the AMBA & BGA Transformation and the Emerging Business Model Shift in Business Education report, conducted in association with Salesforce.org earlier this year. Based on a survey of 144 global Business School leaders, the research found that 72% believe their institution provides a personalised experience for their students, and this trend is only set to continue, with 88% agreeing that personalising the learning experience of their students is something that will NEWS & INSIGHT
that offering online courses and degrees will be the norm in the next five years (38%). Exactly a quarter of those surveyed believe that microcredentials represent the future of higher business education. Business Schools are on the precipice of change, and while many have dipped their toes into the water of this transformation and model shift, there is an awareness that things will change to an even greater extent. One of the most enlightening results from the survey is that 80% of Business School leaders believe that their institution is under pressure to change their value proposition and business model. The purpose of the Business School The first section of the research sought to garner Business School leaders’ opinions on the cultures, strategies, and purposes of their institutions. Distilling Business School strategy to the fundamentals, respondents were asked who they believed to be the main customer of a Business School. More than half of survey participants (58%) believe their primary customer to be students and a third (33%) think their main customer is society itself. Other answers included corporations (cited by 7% of respondents) faculty and staff (1%) and the academic community (1%). Considering students as a primary customer of the Business School, the survey moved on to ascertain Business School leaders’ top two priorities for students. Just under two thirds (65%) of Business School leaders that completed the survey deem teaching and learning to be the number one area that should be prioritised for students.
grow in importance over the next five years. More than half (58%) believe their School is meeting their students’ expectations to a great extent, while 40% said their offerings somewhat meet the needs of students. Exactly half of leaders’ Schools have already delved into the world of microcredentialing, while 80% offer online learning in courses. While it seems that these new trends are firmly embedded at many Schools, the survey exposed a degree of pragmatism, so more change could be on the horizon. One example prediction from responding Business School leaders in this regard is
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