societies in which they’re based, 16% said it is to produce world-class leaders to innovate in terms of corporate strategy; and 13% believe it is to help solve the world’s greatest problems. User experience of Business Schools When asked to what extent Business School leaders believe their Schools’ offerings are meeting the needs of their students, 58% of respondents said they are meeting students’ needs to a great extent and 40% said their offerings somewhat meet the needs of students. Just under nine out of 10 respondents (88%) said their Schools offer an online learning management system (LMS) so the survey moved on to explore how successfully these systems were performing at these institutions. First, survey participants were asked to rate their LMS against other platforms their students might be used to using, such as social media platforms or e-commerce websites. Just under a quarter of respondents whose Business Schools use an LMS (24%) think that their online platform matches, to a great extent, the user experience of other platforms
Other areas of priority cited by participants included careers support (selected by 35% of respondents) wellbeing (cited by 28%) and digital experience (cited by 21%). At the other end of the scale, just 13% of respondents placed alumni relations among their top two priorities for students, while 10% cited onboarding and readiness in their top two, and 6% cited tutors and academic support. Respondents were then asked whether they believe Business Schools to be under pressure to change their fundamental value proposition and business model. The answer to this question was decisive. Eight out of 10 Business School leaders said ‘yes’ – Schools are under pressure to change their value proposition and business model. Just 13% said ‘no’ and 7% admitted that they are unsure at this stage. In this first section, Business School leaders were also asked to select the role they believe Business Schools must play in society. More than half (54%) of respondents believe Business Schools’ role is to develop and nurture responsible managers; 17% said the role of Business Schools is to support the
80%
of Business School leaders believe Schools are under pressure to change their value proposition and business model
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Ambition | BE IN BRILLIANT COMPANY
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