KEY FINDINGS The purpose of the Business School • 58% of Business School decision-makers believe their primary customers are students, while 33% think the main customer is society itself. • 65% of Business School leaders said teaching and learning is their priority for students at their institution. • 80% believe Business Schools are under pressure to change their value proposition and business model. • 54% believe Business Schools’ role is to develop and nurture responsible managers. User experience of Business Schools • 58% of leaders believe their Business School’s offerings meet student expectations to a great extent. • 29% of leaders whose Business Schools use an LMS believe the user experience of their online platform should match, to a great extent, those of commercial websites such as social media platforms or online shopping websites. • 24% of Business School leaders who use an LMS think that their online platform matches the user experience of commercial platforms to a great extent. • 29% think that students expect an LMS to meet the standards of commercial platforms to a great extent, and 50% think students only somewhat expect an LMS to meet the standards of social media platforms or e-commerce websites. Personalisation • 72% of Business School leaders believe their institution provides a personalised experience for their students. A quarter (25%) believe this is not the case, and 3% are unsure. • 43% of Business School leaders said that the most personalisation currently on offer to their students is in the area of teaching and learning, while 21% said, instead, that the most personalisation is in the area of careers support. • 88% agreed that personalising the learning experience of their students is something that will grow in importance over the next five years. • 88% think the most important outcome of personalisation is enabling students to achieve the most from their Business School experience. Online and hybrid learning • 80% of Business School leaders said their institution offers online learning for courses and degrees, while 18% said that they do not currently offer any online learning. • 38% strongly agreed that offering online courses and degrees will be the norm in the next five years. • 86% of leaders’ Schools are offering a combination of in-person instruction and online instruction (some in-person and some online). Microcredentials and professional lifelong learning • 50% of Business School leaders said their School offers microcredentials. • 79% said their School offers microcredentials for standalone modules; 39% offer them for stackable modules which lead to a degree, and 32% offer them for attending events or webinars. • 25% of Business School leaders would go so far as to say microcredentials represent the future of business education, while 6% believe microcredentials are just a passing phase. • 35% see microcredentials provided by companies such as LinkedIn as a threat to how their Business School will operate in the next five years.
(supposed) aspirations of prospective students; allowing students to learn at their own pace; and supporting students to achieve the best version of themselves. These results provide evidence that Business Schools recognise that personalisation is about adding value to the student experience, and is not just about generating metrics – only 3% of survey participants cited the opportunity to gather data on students as being a reason why personalisation is deemed important at their institution. Online and hybrid learning There has been much debate in the business education landscape as to whether the future of learning delivery will be physical, online, blended or hybrid, so the survey moved on to analyse Business Schools’ current delivery of programmes, and participants’ plans for the short to medium term. Eight out of 10 Business School leaders who completed the questionnaire (80%) said their institution offers online learning for courses and degrees, while 18% said they do not currently offer any online learning. When asked whether the online delivery of courses or degrees is something their Business School is planning to invest in over the next five years, 50% of participants said it is, 12% said it is not, and 38% said they were unsure. Participants were then asked to what extent they agreed that offering online courses and degrees will be the norm in the next five years, Here, the results were split: 38% of respondents strongly agreed that online courses and degrees will be the norm, 44% tended to agree; 10% neither agreed nor disagreed, and 7% disagreed. When asked about the options their Business Schools currently offer as modes of learning, 86% of respondents said they are offering a combination of in-person instruction and online instruction (some in-person and some online). While 37% are offering in-person only, 27% are offering primarily
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