OPINION
Transforming trends in BUSINESS EDUCATION
EDITORIAL Content Editor Tim Banerjee Dhoul t.dhoul@associationofmbas.com Art Editor Laura Tallon Insight, Content and PR Manager Ellen Buchan e.buchan@associationofmbas.com CORPORATE Head of Commercial Relations Max Braithwaite m.braithwaite@associationofmbas.com
‘Business School leaders are under pressure to change their value proposition’
he start of September invites many of us to look forward to a new academic year. It is with this in mind that, in this edition of Ambition , we publish an analysis of new AMBA & BGA research on the evolution of business education, carried out in association with Salesforce.org (page 12). The results, drawn from a survey of more than 100 Business Schools around the world earlier this year, make for compelling reading.
Head of Marketing and Communications Leonora Clement
A massive 80% of Business School leaders agreed that they are under pressure to change their value proposition. With the rise of globalisation and a consumer-centric society, and in a bid to remain competitive, 88% of School leaders realise that personalising the learning experience of their students will be ever-more important over the next five years — and 72% believe that their institution already provides a personalised experience for their students. According to 38% of the Business School leaders we surveyed, the provision of online courses and degrees will be the norm in the next five years, and 25% think microcredentials represent the future of business education. The majority are focused on updating their learning management systems, online user experience, and pedagogies, to accommodate the expected wave of students demanding personalised, tailored, bite-size, online, learning — leading to real-time, relevant, stackable qualifications. In the next edition of Ambition , we’ll analyse these findings further in highlights from a follow-up discussion to the report held between a group of Business School decision-makers and experts from Salesforce.org. It’s clear that there is much work to do and this strategic imperative is set against the backdrop of the climate emergency and the sustainability agenda, but in our interview with Claire Leitch, Executive Dean of Lancaster University Management School (page 32), she explains that, ‘Business Schools are in a prime position to provide solutions to some of society’s biggest problems.’ Leonora Clement , Head of Marketing and Communications, AMBA & BGA
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HIGHLIGHTS FROM THE AMBITION PODCAST
As humans, we are used to hearing terms such as change, learning to fail, agility, volatility, uncertainty, complexity, and ambiguity, but when it comes to the crunch, and change takes its toll on us, it’s easy to let our human flaws allow us to put our heads in the sand. How can we break the cycle and be proactive in the face of change? Steven Goldbach, Principal and Chief Strategy Officer at Deloitte, joined us to discuss ways in which leaders can become more proactive in their approach to business.
Although mental health is now so often placed at the forefront of business literature and conversation, it is still stigmatised and seen as ‘awkward’ to bring up in conversation. Michelle Morgan, author, award-winning entrepreneur, and leading voice on mental health came on The AMBITION Podcast to help us have these awkward but essential conversations about our mental wellbeing. Michelle spoke from personal experience of how damaging avoiding these conversations can be, and offered advice to leaders who want to create a safe environment in which to have discussions on mental health.
www.associationofmbas.com/podcast
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