ADVERTISING FEATURE
BUSINESS MODEL SHIFTS ARE HERE - IS YOUR BUSINESS SCHOOL PREPARED? The AMBA & BGA Global Conference in Lisbon reinforced key drivers of business transformation across topics strategic and tactical. Geshri Gunasekera, VP Industry Marketing, Education Cloud, Salesforce.org shares her takeaways, which focus on corporate social responsibility, personalisation, and the ever-polarising micro credentials
28
This past Spring, many of you received an online survey in your inbox about transformation and the emerging business model shift in business education. If you completed this survey, you were in good company with another 143 of your peers who largely self- identified as decision makers in the role of deans or directors at Business Schools from institutions in Europe and around the world. In May, the Salesforce.org team had the pleasure and privilege of
presenting this thought-provoking research at the AMBA & BGA Global Conference in beautiful Lisbon, Portugal. This research was presented in a plenary session alongside topical – and sometimes provocative – presentations and panels. Altogether a few central themes stood out at this excellent gathering. The business of business is to improve the state of the world The Conference kicked off with an excellent keynote presentation by
Paul Polman, former CEO of Unilever. In that session, attendees heard a stimulating discussion on the relationship between innovation, change, and the role that each of us has in improving the state of the world, particularly when it comes to the dire environmental situation that we find ourselves in with respect to climate change. This focus on sustainability through innovation resonates with anyone familiar with the Salesforce brand. Marc Benioff, the co-CEO
Made with FlippingBook - Share PDF online