AMBA APPLICATION AND ENROLMENT REPORT 2022
Changes to MBA demand & provision The second part of the report provides a year-on-year analysis for those 217 AMBA-accredited business schools that submitted MBA application and enrolment data for both of the most recent calendar years, ie 2021 and 2020. This like-for-like comparison represents the most accurate measurement of year-on-year changes in the AMBA network, since it is not skewed by alterations to the profile or participation of AMBA-accredited schools. Here we see that the part-time MBA remained the most popular format in 2021. Globally, 63 per cent of all programmes were taught part time, reflecting only marginal changes between 2021 and the previous year. The most significant change in format between 2020-21 took place in Asia and the Middle East (excluding China and India), where there was a rise of 12 percentage points in the use of modular programmes, balanced by an eight- percentage point decrease in full-time programmes and a four- percentage point decrease in part-time programmes. Modular programmes are defined here as a format of learning where lessons are not taught every week but in short blocks of intense teaching, for example over certain weekends throughout the year. Another region with significant shifts was India, where the part- time format declined in prevalence by 11 percentage points, while use of the full-time format increased by eight percentage points. Programme delivery modes Far more of those programmes intended to be taught in person in the classroom were able to be taught this way in 2021, when 87% The UK had the most
APPROACH TO ANALYSIS
Data has been analysed with the use of nine regions that reflect the geographic spread of AMBA-accredited business schools and the composition of the MBA market. For example, business schools in India and China are treated as separate regions due to their distinct and separate markets, as well as the high volume of AMBA- accredited business schools based in each country. The full list of regions used is the following: • Africa • Asia & the Middle East (excluding India and China) • China (including Hong Kong) • Europe • India • Latin America • North America & the Caribbean • Oceania • UK The report provides two distinct pieces of analysis, offering different perspectives: • The first provides a snapshot of the composition of those 247 AMBA-accredited schools that ran an MBA in 2021 and participated in the study. This explores their application, enrolment and programme delivery trends. Any ‘trends-over- time’ data within this sample of schools may reflect differences in the schools participating and the evolving profile of the AMBA network, rather than definitive changes in demand. • The second offers trends of the 217 business schools that participated both in the current study and its equivalent last year. This part of the report offers a comparative year-on-year analysis of 2021 and 2020 cohorts for a large sample of AMBA-accredited schools. This analysis reflects these schools only and does not factor in how the current profile of AMBA-accredited schools has evolved. However, it provides the most robust insight possible into changes in MBA demand and provision. It is important to note that application and enrolment trends are not the sole measure of business schools’ performance in any given region. Movements in the market are derived from a range of different elements, including socioeconomic factors and geopolitics, as well as the standards and programme proposition provided by business schools. This year, the data sheet sent to schools included some updates from previous years designed to reflect current world trends. One change was the addition of options enquiring as to schools’ ‘intended mode of delivery’ and ‘most used mode of delivery’ for MBA programmes. Many schools have had to pivot to teaching online due to Covid-19 and these additions allowed schools to demonstrate the way the programme was intended to be taught and the mode of delivery that was ultimately used.
international applicants
| 31 Ambition | DECEMBER 2022/JANUARY 2023 | 31
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