We often fall into the narrative that there is a transaction taking place, but there is a much more developmental journey on both sides.” Sofia Brito Ramos , Academic Director, Global MBA, ESSEC Business School “I agree that the school works for the community and society, but the student is at the centre. It is for them that we provide the learning experience and the learning transformation. In saying that, we have seen more companies in France contacting us, looking for specific training, and they are a growing stakeholder for us.” Dieter Vanwalleghem , Director, iMBA programme, Rennes School of Business “Our institution runs primarily from a stakeholder- management perspective, where the customer really is the customer; and that customer is the student. We view all the other actors in our ecosystem, such as the local community or corporations, as stakeholders in support of our single customer: the student. That doesn’t mean, of course, that the other stakeholders are not important to us, but we approach them in different ways, tailored to their needs. We essentially seek to collaborate with the other stakeholders primarily to deliver value to the end customer – the student. For instance, we nurture our corporate network so that it enhances the employability of our students, and to gain input on how we should form our courses.” Jane Usher , Head of Department: Postgraduate Studies, Milpark Business School “Before Covid-19, most of our students were sponsored by their employer, but now we’ve got more people funding themselves because they are going on a personal journey. For us, the development of the student into a (lifelong) client is what we want. We need to make sure that our influence is positive in organisations, and in wider society. We are developing people who are going to be leaders in these areas, so we need to be cognisant of what organisations require, in order to adapt and be agile. But, ultimately, our students need to be our focus, so that they have a fantastic student experience and then become lifelong clients.”
We liken education to a gym membership;
you get from it what you are prepared to put in. Learning requires some sweat
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Ambition | BE IN BRILLIANT COMPANY
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