STRATEGY
David Kalisz , Dean of Expert programmes, Paris School of Business
“We must think about students first, but I do think that companies and society also play an important role because we have to create programmes that are linked to the jobs market. In France, we have a lot of partnerships, a lot of programmes that the employer still pays for, so of course they have the chance to impact the programme. We have a philosophy of lifelong learning, so students may be of any age. We have also a policy at school which is called 'Happy Student Maker’ where society and the companies take participative action to make sure what we teach makes students happy and will give them access to the jobs that are out there, now and in the future.” Part Two: Are business schools under pressure to change their fundamental value proposition to become more commercial? Dieter Vanwalleghem , Director, iMBA programme, Rennes School of Business “You can be commercial in the sense that you can try to deliver a product that adds value for your customer in the long term. Whether you’re a private school or a public one, if you’re creating a product that is valuable to your customer, you are commercial – and that’s not a negative. I fear that what can be negative about being commercial is that sometimes academic standards come under threat due to competitive and commercial pressures. It’s basically the constant struggle to attract the best students, and that can sometimes jeopardise the value that you deliver.”
If the whole paradigm of education is about to change to skills-driven education, I see an additional level of (tough) competition for business schools
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Ambition | BE IN BRILLIANT COMPANY
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