EDITOR’S LETTER
A lesson IN EDUCATION
EDITORIAL Head of Editorial Colette Doyle c.doyle@associationofmbas.com Content Editor Tim Banerjee Dhoul t.dhoul@associationofmbas.com Art Editor Laura Tallon Insight, Content and PR Manager Ellen Buchan e.buchan@associationofmbas.com CORPORATE Head of Commercial Relations Max Braithwaite m.braithwaite@associationofmbas.com
The global corporate wellness market is predicted to reach $96.1bn by 2030
oing on a week-long business trip to Colombia only 10 days into a new job could have been a baptism of fire, but instead it turned out to be as refreshing as a cool drink of water on a hot day in Cartagena. The AMBA & BGA Latin America Conference 2022 was an illuminating introduction to the world of management education. The panel I chaired with Cristina Vélez Valencia
from Universidad EAFIT and Mario Giraldo from Universidad del Norte discussed opportunities for diversity in the region, pinpointing specific initiatives such as day care centres for those with young children and more help for students from disadvantaged backgrounds. Each of the sessions had its own merits, but one or two particularly stand out in my mind. Lina Martínez from POLIS at the Universidad Icesi looked at wellbeing in the workplace, citing an article from the Harvard Business Review which reveals that 85% of respondents to a recent survey said their general health had declined since Covid-19. She noted that the global corporate wellness market is predicted to show annual growth of around 7% to reach $96.1bn by 2030 and advocated the use of soft skills such as empathy, resilience and inclusion. Leila Guerra from Imperial College Business School also made an impression on delegates with her presentation on partnerships and the development of student-centric innovations. She coined the acronym ADAPT, standing for asymmetry, disruption, age, polarisation and trust, to highlight the issues most affecting schools today, and used the term, ‘friendpetitors’ to indicate the importance of forging alliances with corporates to deliver real value. What struck me was the crossover of concepts from other industry sectors that I’ve previously covered, such as virtual reality and AI, the possibilities of the metaverse and the use of gamification as an educational tool. It seems the old adage, “Never too late to learn” really does ring true. Colette Doyle , Editor, Ambition
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THIS MONTH’S CONTRIBUTORS
JOHN DAVIS
DINA DOMMETT
VLATKA ARIAANA HLUPIC
DENNIS KHOO
HENRI SCHILDT
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