EDITOR’S LETTER
Rules of ENGAGEMENT
EDITORIAL Head of Editorial Colette Doyle c.doyle@associationofmbas.com Content Editor Tim Banerjee Dhoul t.dhoul@associationofmbas.com Art Editor Laura Tallon Insight, Content and PR Manager Ellen Buchan e.buchan@associationofmbas.com CORPORATE Head of Commercial Relations Max Braithwaite m.braithwaite@associationofmbas.com
Online learning is a chance for schools to invite guest lecturers from all over the world
ttending a conference in the captivating Colombian city of Cartagena was a great way to start a new job – and a fascinating introduction to the management education sector. Our feature ( see page 22 ) recaps all the sessions that took place, including the way forward when it comes to internationalisation; making the future fit for purpose in terms of interacting meaningfully with the Gen Z demographic; and the importance of fostering an entrepreneurial spirit among alumni. One of the things that was mentioned time and again at the event was hybrid learning, the ‘new normal’ when it comes to taking a university course. AMBA & BGA chief executive Andrew Main Wilson presented some enlightening figures on the type of learning undertaken at accredited schools. In 2019, only 10 per cent of enrolled students were offered a blended style of learning and just seven per cent studied completely online; this year, those figures have shot up to 30 per cent for blended and 43 per cent for online learning, leaving classroom learning trailing in their wake at just 28 per cent. Inside this issue, our review of a roundtable that Ambition recently organised in association with education software provider Canvas ( page 32 ), also touches on online learning. One of the participants notes that her school has taken advantage of the opportunities that online provides to virtually invite guest lecturers from all over the world, an initiative that promotes alumni engagement. The debate looked at all aspects of engagement, such as the creation of an interactive platform where course participants can communicate and share their concerns. Then there is the development of students’ skills in areas that are not always taught in a mainstream MBA, such as mental health for instance. The MBA is of course what AMBA is famous for, but don’t discount the DBA, or Doctor of Business Administration; it may be a lesser-known qualification, but it is one that is coming of age. A new book, co-authored by Michel Kalika and Stephen Platt of the Business Science Institute in Luxembourg, features contributions from such hallowed institutions as Henley, GIBS and Grenoble and provides a comprehensive overview of the nature of this unique doctoral programme. Read all about it on page 12 – and enjoy the rest of the issue. Colette Doyle , Editor, Ambition
Head of Marketing and Communications Leonora Clement
Senior Marketing Executive Edward Holmes
Head of IT and Data Management Jack Villanueva
Head of Events Carolyn Armsby
HR and Employer Relations Manager Aarti Bhasin Finance and Commercial Director Catherine Walker
Chief Executive Officer Andrew Main Wilson
Executive Assistant to the CEO Sharon Sidaway s.sidaway@associationofmbas.com ACCREDITATION ENQUIRIES accreditation@associationofmbas.com
THIS MONTH’S CONTRIBUTORS
JILL BAUSCH
JEAN CHARROIN
YETUNDE HOFMANN
MICHEL KALIKA
STEPHEN PLATT
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