Al in Retail Report : Power to the Marketer in Australia

SAP Emarsys is empowering marketers with Gen AI

40% of consumers say AI is helping them find products

63% of marketers also say that email subject lines generated by AI receive higher open rates

AI Product Finder Easily retrieve product catalog information using natural language commands to quickly create compelling, personalised product-based campaigns

AI Subject Line Generator Build campaigns more efficiently and effectively with optimal subject lines, powered by generative AI

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