Data Privacy and the EU AI Act
ü The new EU AI Act’s framework focuses on fostering trustworthy AI through compliance while allowing flexibility to innovate ü SAP Emarsys believes these new regulations are positive for businesses and consumers.
40% of Australian consumers are confident in the data privacy laws surrounding AI
72% of marketers agree this legislation is a significant step towards responsible AI
66% of marketers think it will increase consumer trust in brands using AI
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