Research Methodology
The research was conducted by Opinion Matters, among a sample of 2,003 consumers and 251 marketers in Australia. The data was collected between 21.03.24 - 27.03.24. Opinion Matters abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles. Opinion Matters is also a member of the British Polling Council.
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