Convergence
Marketers
Consumers
believe AI is having a positive impact on their retail experiences
47%
want AI to support them in finding new products
40%
agree that using AI saves them an hour or more on a typical campaign launch
98%
report a boost in customer engagement after introducing artificial intelligence into their campaigns
77%
77%
have increased their investment in AI in 2024 to boost customer engagement
32% want AI to support retail experiences by making marketing more personal
reporting a boost in customer loyalty thanks to AI
72%
are also using AI to unlock previously unseen insights from their customer data
81%
6
© Emarsys – An SAP Company. All rights reserved.
Made with FlippingBook flipbook maker