THE HOME BUILDER
Page Five
March 2023
Upcoming Classes: March & April Presented by
Certification Hybrid Class: Land Development: Getting Started, Business Management & Financ - ing - March 30 Becoming a land developer is not for the meek. But successful land development can substantially increase revenue and profit for smaller builders. This course will introduce participants to the land acquisition and develop- ment process and explore the crucial first steps to becoming a successful developer. You will develop strategies for finding land development opportu - nities for small projects (two to 50 lots) and discuss which business structure is best for your business. Participants will get a balanced perspective on what it takes to develop land and, more importantly, learn approaches to limit risk and maximize profits. The level of content in this course is for the novice learner. Students will be introduced to
the land acquisition and development process and review the first five steps of this eight-step process: finding land, market analysis, tying up land/prelimi- nary investigation, concept plans and due diligence. As a building professional who is new to the land development business, you will develop strategies for finding land development opportunities for small building projects (2-50 lots) by examining real-world examples. And you will have the opportu- nity to review key business structures and financing options for running a small volume land development business. This course is required for the following CGB and GMB professional designations. It also provides three hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB,
GMR, Master CGP, Master CSP, and MIRM. Instructor will be Ed Harrison, CGB, GMB, of Harrison Homes. Since 1983 Ed Harrison and Harrison Homes Custom Builders has built fine custom homes in Dallas, Ellis, Tarrant and Hill Counties. Over those years we have won numerous awards for our outstanding design and quality. Time: 9 a.m. – 2 p.m. Cost: $199 Member/$299 Non-Mem- ber Hybrid Register for Land Development Class. Certification Hybrid Class: Market- ing and Sales for Building Profes- sionals- April 5 Customers today are both de- manding and selective and, thanks to technology, they are very well edu- cated. How do you stand out from the crowd and make your brand relevant? This course gives you an overview of the many types of marketing and sales tools to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services. The course includes exclu- sive resources for learning more about the sales and marketing techniques described. As a graduate of this course, participants will be able to: n Identify social media and emerging technology to enhance
marketing.
n Describe time-tested and cut- ting-edge tactics to increase the ef- fectiveness of advertising, promotions and public relations. n Identify a variety of methods to generate and qualify sales leads. n Describe positive strategies to gain the agreement and close the sale. n Describe follow-through tech- niques that lead to great referrals. This course is required for the following CGB and CGR professional designations. Instruction will be Tim Lansford, CGB, GMB, CGR, CGP, CAPS, CGA, CSP, CMP, MASTER CSP, MASTER CGP, MIRM, Blast Seminars and Luxury Homes of Texas. He is a vet- eran homebuilder, remodeler and real estate broker with 25+ years in the industry. Tim has over three decades of applied leadership experience spanning multiple industries. He is a speaker at residential construction industry events, including The Inter- national Builders’ Show®. He also conducts regular educational sessions for NAHB. Time: 9 a.m. – 4 p.m. Cost: $199 Member/$299 Non-Mem- ber Hybrid Register for Marketing and Sales for Building Professionals. IMPORTANT: Both classes require 48-hour advance registration. If you plan to attend in person you will need to bring your laptop and charger, no exceptions. The in-person location is Dallas Builders Association
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