Ortho Technology - December 2018

DEC 2018


Bonding Supplies

Brackets - Aesthetic



Brackets - Metal

MEET IRENE DAVIS An Inspiring Member of Our Team

Buccal Tubes

Burs & Discs

them have been very generous with their knowledge — I get to learn something new every single day.” Irene’s love of learning is contagious. “Recently we’ve been talking a lot about scanners,” she says enthusiastically. “It turns out they need specific file types for scans to fit a given practice’s systems. Treatment protocol has to marry up from beginning to end.” Not only does Irene savor the inside knowledge of what it takes to run a modern orthodontic practice, it also helps her better understand her customers’ needs. And the benefits show. Here at Ortho Technology, we conduct regular surveys of our customers to ensure that we’re giving you the service you deserve. We’ve received countless stellar reviews, and the best part, according to Irene, is that we hear the same sort of compliments again and again. “People are always saying that we’re knowledgeable and easy to work with. It makes us really, really proud to get such positive feedback!” Given Irene’s passion for her work, we had to know if she has a favorite product. “My favorite products are the ones that are important but simple,” Irene tells us, “because often those are going to make a difference to the doctor several times a day.” She uses our Pinnacle ® stainless steel bracket to illustrate her point. “Most practices are using brackets designed over 15 years ago, but there have been so many

advances in just the past five years. Things like anti-rotation

Elastomeric Products

features and micro-etched pylon bases have gone a long way in improving both the experiences of doctors and their patients.” The improved experience is more than a sales pitch to Irene. “You see, back when I was growing up, braces were just for rich kids,” Irene reflects. “But by the time I had my daughter, they were affordable. After she was treated, her smile had so much more confidence! I could only imagine if I could smile like that at her age.” Expanding on this perspective, she adds, “Behind everything we do here at Ortho Tech, the end result is someone with a more confident smile.” She has a way of putting things in perspective. From 16-year-olds finding a new sense of confidence to those who take better care of their teeth, Irene keeps the end result of her work close to her heart. Outside the office, Irene describes herself as “a very simple girl.” She likes exploring everything the outdoors has to offer, whether that means hiking or paddling a canoe. And whether she travels by foot or by paddle, you can bet her dog Emerson will tag along for the adventure. Irene Davis is an amazing, inspiring member of our team. Her years of service and stellar customer reviews show just how far a compassionate, open mind can take you. Thanks, Irene!

Fixed Appliances

Headgear Products

Impression Supplies


Lab Supplies

This month, we want to shine a spotlight on one of our star team members: Irene Davis. As the team lead for domestic inside sales, she has helped countless orthodontists, technicians, and staff members find the products that keep their practices running smoothly. Having been at Ortho Technology for almost 13 years, Irene has a customer service style all her own, with her bright, caring personality and genuine passion for learning. We sat down with this star sales rep to learn more about her and what she enjoys most about the Ortho Tech experience. “Our customers are incredible,” Irene says, smiling. “I’ve always been a science nerd, and with this job, I get to talk to some of the smartest professionals from all over the world. So many of

Molar Bands


Orthodontic Anchorage

Patient Care


Wire Products

X-Ray & Imaging

1.800.999.3161 | 1

We believe that small businesses can have a positive impact on local communities and the wider world. A successful charity campaign can make a world of difference for people in need, especially over the holidays. But not all charitable organizations are created equal, and supporting the wrong organization can do more harm than good. Here are some tips on finding the best fit for your business. How Your Business Can Give Back the Right Way CHOOSING THE RIG

Align Missions When narrowing down the thousands of local and national charities you have to choose from, comparing the mission statements of these organizations to your own is a great place to start. Charities that align with or complement your own goals as a business are natural partners. Still, while matching big- picture goals is a great start, you also need to make sure your chosen organization aligns with the heart and soul of your business: your employees and customers.

Find Human Connections The most powerful charity work your business can support is a cause that stems from the needs and passions of people connected to your work. Maybe a member of your team lives with a disability or a significant number of your customers face social, cultural, or economic challenges. Putting time, money, and effort into supporting a reputable organization that helps the people and communities

An Overview of Our Selection

From aesthetic preferences to medical needs, we know that doctors and patients alike appreciate options when it comes to their bracket systems. That’s why we are proud to offer such an extensive range of these products. Whether you’re looking for the latest self-ligating systems to save time in the chair or wish to provide a stunning 24K-gold plated smile to your patients, we have the brackets for you. Here’s an overview of what we have on offer.

their braces to remain virtually invisible. For the absolute best aesthetics, we offer the PURE Sapphire Bracket System, which utilizes monocrystalline sapphire to achieve the highest transparency possible against any tooth shade. When strength and invisibility are a must, we carry metal-lined ceramic options, including Encore! and Avalon. Metal Bracket Systems When a practice wants the newest technology in traditional brackets, and value is crucial, it’s important to select carefully. That’s why we carry a wide range of stainless-steel brackets, from our most modern Pinnacle and Votion Systems to our classic Marquis and Bionic Systems. For patients looking for a truly rich smile, we also offer the Marquis TruGold 24K-plated system for all the advantages of a metal bracket with the aesthetics of a solid- gold grin.

Self-Ligating Systems Self-ligating systems have come a long way in recent years, offering both efficiency and reliability. Gone are the days of easily deformed C-clips and nicked archwires. Our Lotus Plus DS System — available in passive, interactive, and hybrid versions — uses a durable, low-profile, nickel-titanium design that gives doctors all the advantages of a self-ligating system without sacrificing patient comfort.

than the interactive version of Lotus Plus DS. The active stage of this system engages the archwire at the base of the archwire slot, fully expressing the in-out angulation and torque built into the bracket. When aesthetics and comfort are a must for a patient, we also carry Sensation Active Ceramic Brackets, which combine the benefits of an active, self-ligating system with the discrete translucent design. Aesthetic Bracket Systems Outside of our self-ligating options, we carry a wide selection of aesthetically pleasing brackets designed for patients who want

For situations where doctors need the most control over treatment, look no further

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T CHARITY connected to your business is one of the best ways to show you care.

Check Credentials Good intentions only go so far. To really make your charity efforts count and ensure your donations are used appropriately, you need to do some research. Thankfully, organizations like the Better Business Bureau, Charity Watch, and GuideStar.org keep data on IRS-registered charities, making it easy to see which groups are reputable. In general, you should look for organizations that have a great track record of transparency and make all of their financial information readily available.

Remember the ‘Why’ If you’re just looking for a tax write-off or good publicity, charity efforts are going to feel hollow and frustrating. More than anything, philanthropy should involve a cause your business is passionate about — no matter how big or small. Taking the time to remind yourself why you’ve chosen to support a particular cause will keep you from losing sight of what giving back is all about. TRADE JUNK FOR GOLD The Ortho Technology Exchange Program

Program Details

Every practice has one: a junk drawer full of old brackets, tubes, and pliers that will never see the light of day. Rather than let this antiquated inventory continue to gather dust, why not start the new year off right by replacing them with new, innovative products? With our Ortho Technology Exchange Program, you can turn that rusty inventory into gold!

minimum purchase of twice the amount being exchanged. Instruments require a purchase of three times the amount being exchanged. Your old appliances/ products must be received at Ortho Technology within 30 days. Credit will not be issued until the exchanged product is received at Ortho Technology.

While there is no limit to the amount of product you can send in for a single exchange, your practice is limited to a total of two exchanges, so make them count! Also, keep in mind that products purchased under the Ortho Technology Exchange Program are not eligible for quantity discounts. Products exchanged cannot be from our product line. Buccal tubes, bands, and brackets have a

Savings Example

How It Works:

Purchase 500 brackets $1805.00

1. Call us with a quantity and type of product you would like to send in. There’s no limit to how much you can exchange!

Send us 250 brackets

2. Place your order for your new products. Your sales representative will send you our Exchange Program form and a UPS

Get a $902.50 discount on your order!

Start 2019 off right with new, innovative inventory your practice can actually use! Call 1-800-999-3161 to exchange your junk drawer today!

shipping label to send your old product to us.

3. Fill out the form, and

return it to us via fax or email to receive a credit on your order!

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4614 Pet Lane Suite D-101 Lutz, FL 33559



INSIDE Meet Irene!


Choosing the Right Charity Are You Familiar With Our Bracket Systems? Too Much Useless Inventory? We Can Help Holiday Decoration Tours



Get Away and Be Festive This Holiday Season CHRISTMAS TOURS

Yearly Yuletide in Santa Claus, Indiana This one’s for the Christmas lover. If you can’t make it out to Santa Claus, Indiana, this holiday season, you can still celebrate Christmas in this tiny Midwestern town in January, June, or even October. Embracing its unique name, the town boasts a museum, holiday shopping center, and a Christmas theme park. In a moving tribute, the town’s residents also write responses to children’s letters to Kris Kringle himself. It’s impossible to avoid holiday cheer in this town. Disney World’s Christmas Magic What better place to celebrate the most magical time of the year than in the most magical place on Earth? Walt Disney World’s halls are decked to the max with a parade, gingerbread homes, strings of lights, and festive parties. Plus, costs to visit Disney World can be cheaper during the Christmas season, so keep an eye out for a vacation steal.

card: Ice-skating lovers whiz past miles of twinkling lights underneath an exceptionally tall and amply decorated tree. The tree is specially selected by Rockefeller Center’s landscaping crews, who scout out trees years in advance. It remains lit from November to early January, so you have plenty of time to check it out. to the next level during the Christmas season. All year, the city proudly displays four elk antler arches, but around the holidays, they are lit up with white string lights and flanked by snow. The Christmas decorations and lights surrounding the archway make for a Western-themed holiday pulled right out of a John Wayne classic. For holiday admirers looking for a unique spin, Jackson has you covered. Ranch Christmas in Jackson, Wyoming Jackson, Wyoming, takes its frontier culture

There’s nothing quite like the magical lights of the holiday season, and some destinations in the U.S. have perfected the craft of holiday decoration. If you’re looking to get away this December and still engage in seasonal festivities, add one of these places to your must-visit list. New York City’s Rockefeller Center New York City is an iconic location for Christmastime. The scene is like a Hallmark

Like our newsletter? Save 5% off your next order when you mention code OT-NEWS!

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