Trend Loyalty
15% of consumers buy products purely because they’re trending or going viral on TikTok specifically.
14 %
of consumers are now considered Trend Loyal.
15% of consumers have bought products they didn’t even need, just because they were trending.
As loyalty becomes more fragile and fleeting, trends increasingly influence consumer decisions. Trend Loyalty is a short-lived, opportunistic form of loyalty caused by social influence, viral appeal, or cultural momentum. Appealing to Consumer Emotions Consumers love to share and engage with content that evokes strong feelings. Brands can build trust and connection by jumping onto trends without jeopardizing authenticity.
20% of consumers feel emotionally connected to products just because they’re trending.
29% of consumers quickly lose interest in products after they stop trending, even if they were obsessed with them at first.
Use AI-powered product affinity, channels, and purchase predictions to continue tailoring content to individual customers so they feel special and unique. Loyalty Lever
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