Trending Content as Education (Not Just Entertainment) More consumers are searching trending content for answers. Whether it’s a trending product review for a new vehicle or an influencer fashion haul video, a growing number of consumers are using what is popular to inform what they do, buy, and believe.
19% of consumers trust products more and believe the hype if they’re going viral.
16% of consumers now trust Tik- Tok and social media trends more than ads and product reviews.
The numbers on the left are an average of
10–15 % higher
20% of consumers follow influencers specifically to discover what’s worth buying.
among Gen Z and Millennials compared to other generations
18% of consumers have bought a product purely because an influencer was promoting it.
Trending on social media might get your brand initial atten- tion, but you must optimize customer journeys to drive lifelong loyalty. Loyalty is often lost due to technology silos and fragmented sources of data. Loyalty Lever
14 | 52
Made with FlippingBook flipbook maker