What drives Gen Z Loyalty? No generation shows shifting loyalty patterns more clearly than Gen Z. This generation expects more than reward points or emails. They want personal relevance, real-time experiences, and emotional connection, and they expect brands to show up where they are: on TikTok, YouTube, and Instagram—all via an app on their phone. Compared to older generations, Gen Zers are less influenced by price or product quality, and more by personalization, values, and emotional cues. In 2025, Gen Z loyalty is real, but only if you earn it. That means being relevant, fast, and emotionally intelligent across every touchpoint.
70% of Gen Z say they’re loyal to a brand they love and trust.
21% buy more expensive products to show brand loyalty.
39% have switched brands over poor sustainability practices.
Use AI to recognize and respond to fast-moving signals in real time. Tailor content by channel and sentiment. Trigger timely, personalized journeys that turn trend-driven attention into lasting relationships. Loyalty Lever
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