At Molton Brown, we’re exploring how digital tools can enhance discovery and personalization for our customers. Initiatives such as exclusive previews, tailored content, and our Fragrance Finder help inspire customers online while connecting back into a single customer view. This means when customers visit a boutique, associates are better informed about their preferences and can provide more relevant advice. Our focus is on using AI and data to guide discovery in ways that feel authentic, personal, and true to our heritage. How Molton Brown Enhances Customer Loyalty
Naresh Krishnamurthy, Senior Business Relationship Manager, Global Cosmetics, Molton Brown, Kao Corporation
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