Customer Loyalty Index 2025

Loyalty by Industry

Loyalty looks different across industries, and it’s changing fast. With increased apathy towards known brands, consumers are now becoming more loyal to brands that “do the job” by offering value, consistency, and emotional resonance, not just heritage, aesthetics, or advertising.

Use omnichannel personalization to maintain brand consistency across product lines and platforms. Respond to shifting preferences with real-time customer insights. Loyalty Lever

Top Five Industries by Loyalty

Clothing & Fashion

Consumer Products

Beauty & Skincare

Technology & Electronics

Food Delivery

19 | 52

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