Why Are Customers Loyal?
Loyalty isn’t random—it’s earned through the experiences customers value most. In 2025, product quality remains the top driver, but expectations are expanding. Consumers now reward consistency, emotional connection, and convenience across every interaction, not just at the point of purchase.
Use omnichannel campaigns and progressive profiling to learn what “quality” means to your customers and deliver it, every time. Loyalty Lever
Top Loyalty Drivers
Wide product range
Discounts & loyalty incentives
Excellent customer service
Lower prices
Trusted heritage
Personal/ emotional connection
Word of mouth (family/friends)
High-quality products
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