Customer Loyalty Index 2025

What Weakens Loyalty?

In a loyalty economy driven by expectations, the winning brands listen, learn, and act consistently. The result? Customers with no reason to leave are converted into lifetime true loyalists. Bad experiences cost more than lost sales; they break trust.

of consumers have switched brands due to “boredom”, signaling that relevance is just as important as reliability. 28 %

Top Loyalty Disruptors in 2025:

Lower product quality

54%

Price increases

49%

Poor customer service

47%

Irresponsible data use

34%

Keep customers engaged with triggered journeys—­ everything from replenishment reminders to personalized offers. This approach shows you understand their needs and timing. Loyalty Lever

Misleading advertising

32%

21 | 52

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