How Customers Express Loyalty
Thinking about brands you’re most loyal to, how do you commonly show your loyalty?
of consumers opt into SMS programs to show loyalty, high- lighting that SMS messaging is more of a standard expectation vs. a loyalty indicator.
Only
10%
Shop with them frequently
63%
Recommend to friends/family
48%
Use their loyalty card/ scheme
41%
of consumers are more likely to spend with a brand if they have a loyalty card or subscription.
Install their app on my phone
64%
36%
Part of a membership scheme
24%
Follow them on social media
22%
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