Customer Loyalty Index 2025

What Do Customers Expect in Change for Their Loyalty?

Reduced prices or better deals

55%

Great customer service

53%

Loyalty points or cashback

50%

Free returns

40%

A seamless experience every time they interact with the brand

28%

Exclusive access to content, offers, or products

27%

Loyalty Lever

Build automated abandoned cart, restock notifications, wish list, win-back, and upsell campaigns to reach customers with timely and relevant recommendations. Nurturing customers with AI-driven personalized experiences empowers marketers to pave the way for a future of sustainable growth, unlocking higher customer lifetime value and redefining what it means to succeed.

Priority delivery

25%

Early access to new products and services

24%

Priority handling of customer service requests

22%

More personalized experiences

21%

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