Regional Influences on Loyalty in the Last 12 Months
Over the past 12 months, regional differences have shaped how consumers define and demonstrate loyalty.
% that say they are now more loyal to brands that provide a consis- tent experience across all touchpoints
% that have started using more loyalty schemes to get the best value from brands
% of consumers that have started prioritizing cost over brand loyalty
24%
of global consumers no longer feel they can afford to be loyal.
28%
Global
37%
Global
29%
Global
Australia
42%
Australia
Australia
27%
30%
US
36%
US
30%
US
21%
23%
Germany
31%
Germany
25%
Germany
28%
UK
35%
UK
29%
UK
34%
of global consumers are more loyal to brands offering the best personalized deals.
Taiwan
43%
Taiwan
35%
Taiwan
28%
24 | 52
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