What Drives Loyalty by Generation?
Loyalty looks different across generations; understanding these differences is key to earning it. In 2025, Gen Zers expect relevance and personalization. Baby Boomers prioritize product quality and service. Meanwhile, Millennials balance emotion and incentives.
Segment loyalty journeys by generation. A single message won’t work for everyone. Loyalty Lever
Silent Generation
Gen Z
Millennials
Gen X
Boomers
73%
64%
58%
49%
45%
Product Quality
67%
56%
48%
43%
34%
Customer Service
56%
53%
49%
45%
42%
Discounts & Rewards
31%
28%
21%
17%
13%
Personalization
27 | 52
Made with FlippingBook flipbook maker