Generational Loyalty at a Glance
Gen Z Loyalty:
Loyalty Expression by Generation:
of Millennials have a brand’s app on their phone of Gen Z leads on loyalty via social media channels of Boomers and Gen X show loyalty through frequency
42%
say they have a brand they love and trust
70%
34%
65%
72%
will pay more to show loyalty
21%
Track which channels each generation prefers and leverage AI to match your experiences accordingly. Loyalty is shown differently across age groups, but always starts with feeling understood. Loyalty Lever
will switch if a brand’s sustainability practices fall short
39%
28 | 52
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