Impact of Influencers on Loyalty
Influencers continue to shape the loyalty landscape by driving brand discovery and creating short-term trust, especially with younger consumers. Yet, 1 in 10 customers now say their loyalty dips if a brand works with an influencer they don’t support.
Silent Generation
Gen Z
Millennials
Gen X
Boomers
Likely to be loyal to brand supported by their favorite influencer
N/A
17%
14%
7%
2%
Likely to purchase products reviewed by influencers
20%
15%
9%
5%
6%
Likely to weaken loyalty if a brand works with an influencer that they don’t support
15%
11%
7%
6%
5%
30 | 52
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