How Brand Believers Show Loyalty
To show your loyalty to a brand, what would you do if paid?
To show your loyalty to a brand, what would you do for free?
Travel abroad to visit a store or experience
67%
7%
Queue overnight for a product launch
57%
6%
Name a pet after the brand
59%
9%
Permanently change their social media handle
54%
5%
Get a branded haircut
53%
5%
39%
4%
Get a branded tattoo
35%
4%
Legally change their name
Name their child after the brand
5%
31%
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