Customer Loyalty Index 2025

How Brand Believers Show Loyalty

To show your loyalty to a brand, what would you do if paid?

To show your loyalty to a brand, what would you do for free?

Travel abroad to visit a store or experience

67%

7%

Queue overnight for a product launch

57%

6%

Name a pet after the brand

59%

9%

Permanently change their social media handle

54%

5%

Get a branded haircut

53%

5%

39%

4%

Get a branded tattoo

35%

4%

Legally change their name

Name their child after the brand

5%

31%

33 | 52

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