Mobile Loyalty
Across the globe, many customers connect with brands through their mobile phones. In 2025, 36% of customers express their loyalty by downloading their favorite brands’ apps, but also by subscribing to SMS campaigns, or using mobile wallet coupons. When customers stay engaged through mobile, you get bigger shopping carts, more first-party data, and more lifelong customers.
What percentage of customers show loyalty by having an app on their phone?
43%
37% 37%
34% 34%
To complement your mobile app engagement strategy, use SMS to drive mobile app downloads. Mobile Wallet is an additional channel to keep your brand top of mind. Loyalty Lever
36 | 52
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